Imagine a day without your smartphone. Nearly impossible, right? Did you know that, on average, 68% of mobile users check their smartphone at least once an hour? It’s hard to believe there was a time when no one owned a cell phone, let alone a personal computer that fits in your back pocket.
Today, there are over 3 billion active internet users and over 3.6 billion unique mobile users, according to the Digital, Social and Mobile in 2015 report by We Are Social. Essentially, about half of the total world population owns and uses mobile devices. And as technology continues to advance and becomes more ubiquitous, it is increasingly important for small businesses to go mobile to stay ahead of these trends. Here are a few mobile marketing tips for your small business.
Think Like a First Time Mobile User
Yes, this is the 21st century and, yes, using a smartphone to surf the internet is second nature to many people. However, you shouldn’t assume that everyone is proficient at using their smartphones to view websites.
When you decide that it’s time to optimize your business’ site for mobile visitors, design your mobile site with the first time user in mind. One of your main priorities should be to make sure all of the most important information is included. You don’t want potential customers visiting your mobile site and failing to find your contact information and business address, for example. Make the navigation on your mobile site as simple as possible. If you aren’t opting for a mobile site and just sticking to a responsive or adaptive site instead, then make sure that it renders nicely in all the major browsers – Google Chrome, FireFox, Internet Explorer, and Safari – and on all devices – Android phones, iPhones, tablets, etc.
And if you’re a retailer, make sure that the checkout cart on your retail business’ mobile website looks great and works correctly. Double-checking that these mobile marketing best practices are in place now can help you prevent losing money, time and effort down the road.
Focus on Your Customers' Needs
Along with making sure your business’ mobile or responsive site looks good, you want to think about what your customers are looking for. Are they visiting your site because they want to know where to find you or how to contact you? Are they looking for product and service reviews? Or are they just “window-shopping” and browsing around for options? Although consumers might browse the web differently on their mobile devices compared to a laptop or computer, you can look at your site analytics to see what pages mobile visitors are viewing the most and tailor your mobile site using that data.
Develop Your Business' Social Media Marketing
There are over 2 billion active social media accounts and over 80 percent of those accounts are active on mobile devices. Your small business should, without a doubt, be part of that statistic. Year over year, these social media penetration numbers continue to grow. You want to be sure you are active on social media and participating in the conversations about your company, products, services, industry and customers. If you are only using social media on your PC or laptop, you may miss some of the changes in the social media mobile apps. Knowing when and what changes are being made to these apps will help you formulate a social media marketing plan for your business.
Use QR Codes to Bridge Print and Digital Marketing
If you want customers to visit specific pages on your site, try using QR Codes. Almost every smart device has a QR code scanner pre-installed. Create engagement throughout your store by including QR code labels on signage, flyers or business cards. You can even turn it into some kind of interactive game that offers prizes to participants. Many businesses use QR codes in their print advertising campaigns to close the gap between their traditional marketing and digital marketing efforts.
Consider SMS Text Message Marketing
Believe it or not, there used to be a time when cell phone plans focused on calls and text messages, setting limits to minutes used and texts sent and received. Now, it’s all about data. Text messages and calls are generally unlimited, while data is not. This can be a great selling point when you create opt-in SMS text messaging campaigns for your business. In a recent report, 64% of survey respondents said that businesses should use SMS text messaging to interact with their customers. Have customers sign up and “opt-in” to receive “X” number of texts and promotions every month. Provide links to surveys for additional discounts and deals, or ask that the participants visit the site to view a coupon.
If your small business is on top of these mobile marketing tactics, then you should be able to stay ahead of your competitors by staying in front of your mobile customers.
Image courtesy of We Are Social.