After a winter that has been dreadful for some and certainly long for all, spring is finally here!
Along with the melting snow, blooming flowers, and greener grass, everyone’s favorite part about the season is the chance to do some spring cleaning! Okay, so maybe it isn’t everyone’s favorite. But spring cleaning is certainly something that needs to be done, especially for your small business. These spring cleaning tips can help your business get a fresh start this spring.
Update Your Online Presence
Update Your Website: Every now and then it’s important to go through your site, page by page, looking for copy that can be rewritten and images that can be updated. Maybe you were creating content during the dark times of Winter 2014-15 and the tone reflects it. Adjust your wording to mirror the brightness of the season and any slight shifts in your target market and business goals. The little details go a long way.
Freshen Up Your Social Media: Is the last time you changed your business’ Facebook page profile picture or Twitter avatar the time you created your account, three years ago? If so, it might be time for a new photo. Or maybe you have a special promotion going on this season that needs some extra focus. Update the theme and design of your business’s social media profiles to go along with seasonal promotions or the change of direction that your business might be making.
Review Your Links: When companies change around the structure of their website, it’s easy to forget to update links within the site’s content and on external sites, as well. After checking that every link on your site works correctly, move on to your social media profiles, directory listings, and then try to get links on external sites switched out. If you aren’t going to change every link online, at least make sure your old pages redirect to the new pages. Make these corrections a top priority – your business’s SEO rankings are dependent on them.
Clean Up Your Staff and Operations
Remove the Dead Weight: This doesn’t mean going around the office firing every employee that missed last quarter’s goals. Instead, take some time to evaluate your employees and work with them to improve their efficiency and productivity. It is in your best interest as a business owner to identify and correct any deficiencies that may be leading to a lack of employee motivation and, in turn, productivity. If there is a member of your team that continues to underperform even after you’ve set proper expectations and attempted to fix previous issues, then it may be time to remove the dead weight and let the underperforming employee go. There is only so much leeway you can give an employee that consistently disappoints.
Vet Your Business Expenses: Certainly with the IRS tax filing deadline approaching, you’ve been able to review some of your major business expenses. The time couldn’t be any better for you to review exactly where your business capital is being used. You may not need to pay for multiple marketing or PR services when there might be one company out there who can do it all for a cheaper price. Take a look around for other options with better prices. Even if your loyalty stands with a specific company, you need to do whatever it takes to cut unnecessary expenses.
Spring Clean Your Office
Clean Your Office Space: Stop what you are doing and clean your office. Go through old files and discard any unnecessary paperwork and junk. Another option that you may want to consider, if you haven’t already, is going digital. Some managers and owners might be the old-fashioned type and keep contracts and budgets filed away in an overflowing filing cabinet. If that’s you and there’s no changing it, so be it. But if you’re open to using technology to improve your process, then think about scanning your documents onto your computer. You can create separate files on your computer, just as you would in your filing cabinet. Except these would be a lot more organized and easier to access.
Spring cleaning your small business is about renewing and decluttering. It may seem like an excessive amount of work; but you will see that when you’re business is clean and organized, it will be easier to focus on executing your business’s goals and plans. Make sure your small business gets a fresh start this spring.