Tracking Marketing ROI Totally Feasible for Small Businesses

Tracking Marketing ROI for Small Business

When running a small business, there are a million things that need to get done on a daily basis. With all you have to do, how can you possibly find the time to figure out if your marketing is working and to actually measure the results?

The short answer is: You must. You’ll never know what to do in …

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Understanding Changing Media Habits to Keep Customers Engaged

Customer Engagement and Media Habits

For so long, we thought that broadcast and print advertising was all there would be. But what was top-town media has given way to media that is more and more interactive. Once the Internet ushered in websites and web pages, we were racing through the portal of a brave new world. Things would never b…

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Takeaways from the International Franchise Association 2013 Convention

International Franchise Association 2013 Takeaways

Attending the IFA (International Franchise Association) convention was, for me, a whirlwind of new people, new ideas and new perspectives. If you weren’t able to attend this year, plan to next year. From the speakers to the breakout sessions to the wealth of informal sharing among the attendees them…

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HR: A Necessary Component for Today's Small Businesses

HR for Small Businesses

HR for my small business? Really? you ask. Isn’t HR really just for bigger, more complex companies?


It’s not your father’s HR world anymore. Today HR is a necessary and critical discipline for businesses, large and small, across all sectors.

HR, or human resources, as it functions in current times, …

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Business Owners Need to Weigh Pros and Cons of Partnerships

Small Business Partnerships

Small business owners say that some the most important reasons for running their own businesses have more to do with day-to-day reality than with money. Things like ‘freedom,’ ‘independence,’ ‘flexibility’ and ‘the ability to make and act on decisions’ show up time and time again in small-business s…

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