BFS Capital: Champions of Small Business

Share this article with your followers:

BFS Capital Champions of Small Business

Small businesses are the driving force behind our economy, and yet many of today’s businesses still struggle to meet their working capital needs. With the current banking system continuing to underserve small business owners, entrepreneurs need a strategic funding partner – a champion in their corner -- to help them grow and succeed.

With that spirit in mind, we are delighted to announce that Business Financial Services is now BFS Capital.

While we are certainly proud of our company’s 13-year history as Business Financial Services, we saw the need to rebrand the business under a single banner that is representative of our rich history and our bright future. The choice of our new name was an easy one, as our customers, partners, and employees have long recognized us as BFS. By combining that with the “champions of small business” mantra, we feel we are better conveying our mission -- to help small businesses achieve profitable and sustainable long-term growth.

This rebranding reflects our company’s deep experience serving the diverse financing needs of small businesses, its commitment to innovative products and technology, and its expanded market opportunities. From our new identity to our online experience, we are more clearly articulating who we are to all BFS audiences. For our customers, we are underscoring our commitment to helping you fight the good fight and achieve greater potential; for our partners, we are championing your customers’ needs, appropriately structuring loans, and funding in a timely manner; and for our employees, it means we apply our expertise every day to fund strategic growth and strive to earn the right of becoming a long-term partner.

BFS Capital Brand Identity
We have also unified our North American business affiliates – Entrust Merchant Solutions, GBR Funding, and Premium Capital Group – under the BFS Capital banner. Our UK affiliate, Boost Capital, is retaining its name. Through our extensive network of independent sales organizations, as well as our direct sales and online channels, BFS Capital will continue to work with small businesses across 400 industries in all 50 states, the United Kingdom and Canada to fund their working capital needs.

We are grateful to our customers – the small business owners who create jobs and keep our communities strong – for choosing BFS Capital, and to our partners and our more than 275 employees for their commitment to empowering the growth and success of these businesses. Here’s to an exciting new chapter for all of us.

For more information on our rebranding, please see the official announcement.


Alison Leon

Alison Leon is the Vice President of Marketing at BFS Capital. With over 13 years of experience at major financial institutions, including JP Morgan Chase, Capital One and Bank One, Alison understands the everyday needs of small business owners and the important role that financing plays in growing a business. Her content focuses on marketing strategies and resources for small businesses as well as tips on how to secure financing for any business expense. Connect with Alison on LinkedIn and Google+.

Categories