One of the most tried and true marketing methods for business growth is email marketing. There are hundreds of options available with all different sorts of tools within each platform. The first step is figuring out what your business needs exactly and then finding an email marketing platform that will fulfill your requirements.
You will also need to determine how many contacts you already have and how much you expect that list to grow. Platforms generally base their pricing off of the business client list and the number of email blasts that are sent out. So, while it’s important to make sure the platform you use has all the tools you need and want, the costs should fit within your budget as well.
After deciding what your business needs and how much money you can afford to put into email marketing, take a look through some of the most used platforms out there.
MailChimp – Probably one of the most popular email marketing platforms available to small businesses, MailChimp is very user-friendly and easily customizable. Images, links and different style fonts can be added to your email blasts without requiring even the most basic knowledge of HTML. This platform also features social media integration and Google Analytics integration, which are great ways to track how well your posts are actually doing.
Constant Contact – This tool is great for small businesses who are getting started with email marketing campaigns. There are several app integration options as well as social media integration. One of the better features of Constant Contact is that if you ever have a problem with the service, their customer support can be reached by phone, email, and chat. There are also plenty of online FAQs, videos and tutorials to help get your business set up properly.
HubSpot – HubSpot is much more than just an email marketing platform and it offers robust set of tools for savvy business owners. The primary goal of HubSpot is to fill the top of your marketing and sales funnel with new leads. It’s an all-in-one solution for a business’s online needs. The platform has a native integration that allows for powerful closed loop analytics and ROI reporting. This is good for business owners and marketing managers to be able to see what is working and what isn’t in their digital marketing and email marketing campaigns.
Emma – If you are looking for a more design-oriented and stylish option for your campaigns, Emma may be the email marketing tool for you. It has a beautiful interface with easy drag and drop design tools for easy customization. A huge plus is that it also includes customizable mobile-optimized templates.
AWeber – Combining an easy-to-use interface and superior features, AWeber is a very well established company that prides itself on great delivery and consistency. With this email marketing software, there are plenty email personalization options. You can also manage and track your subscribers and segment them however you like. Likely the best in the industry, AWeber has a 99 percent and above deliverability.
Exact Target – Now called Salesforce Marketing Cloud, this tool has the ability to fine tune your targeting and analyze the results. If you’re already using Salesforce, it might make sense to use their email marketing platform as well. Salesforce is one of the leaders in the CRM and business platform markets, so it’s definitely worth looking into.
iContact – If your business is in need of something easy to use and an email marketing platform that will give you more bang for your buck, iContact might be what you’re looking for. iContact keeps things super simple and includes a multitude of features, including a social media integration, management options, and the ability to integrate with various CMS tools.
When looking into digital marketing tools to help your small business improve its email marketing campaigns, you might feel overwhelmed at times. Yes, there are a lot of options, but if you take the time to understand what your needs are first, you should be able to determine which platform is best for your small business.