Hiring a Growing Millennial Workforce for Your Business

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Hiring Millennial Workforce Small Business

If you’re familiar with the concept of “passage of time” it will come as no surprise that by 2025, millennials born between 1980 and 2000 will make up 75% of the US workforce.

As a small business owner, you will need to start recruiting millennials to work for your company. Here are a few tips to help you hire a growing millennial workforce for your small business.

Tips to Consider Before Recruiting Millennials

Make sure your presence on social media is strong. Not just Facebook – as that’s quickly becoming the preferred platform of people older than millennials – but Instagram and Snapchat too. The more a millennial knows about your company, and can relate to it, the more interested they’ll be in working for you. They may even have suggestions for how to make your social media better, which you absolutely should listen to.

Also, your business must be seen as socially responsible. A staggering 78% of millennials say that they base where they work on a company’s social responsibility. So get out and sponsor some 5Ks!

Tips to Consider While Recruiting Millennials

Take the time to make a liaison with local university business fraternities or academic associations. The bigger presence you have there, the more recent graduates will know about your company, and the more likely they’ll be to want to work for you.

Similarly, you can pick out the rising stars early, offer them internships, and have young workers already familiar with your company as soon as they start full time.

Tips to Consider While Interviewing Millennials

When interviewing this younger generation, forget all the myths about millennials that you may have heard. The old Q&A interrogation style doesn’t fly with millennials. Interviews now need to be conversations, where you find out about the person and get his or her ideas about how they’d fit into the business.

And because millennials don’t have a wealth of experience, behavioral interviews are going to be far more effective than asking them about what they’ve done. Questions like “How would you react in this situation?” and “What is your attitude towards ______” are going to provide you with more insights. Millennials are more concerned with corporate culture and work environment than other generations, and the interview is where all of that is learned.

There’s no exact science to recruiting and hiring millennial workers. And once they’re on board, make sure you work to motivate your millennial workforce. Understand that millennials may behave differently, and knowing what to say and do can go a long way toward finding you a new generation of dedicated employees.

Image courtesy of iosphere at FreeDigitalPhotos.net

Matt Meltzer is a professor of business communication at the University of Miami. He is a veteran of the United States Marine Corps and holds a bachelors degree in business administration from UM, as well as a Masters of Mass Communication from the University of Florida.