2015 is Right Around the Corner: November 2014 Blog Recap

November Blog RecapIt’s the Wednesday before Thanksgiving, and while your staff is probably already dreaming about stuffing their faces with turkey, you have other things on your mind. Because, you know, as a small business owner, Thanksgiving means much more than food, family and football.

The end of the year is right around the corner – only a month away! If you haven’t already started, now’s the time to start closing out the year and setting your small business up for success in 2015.

In case you missed it, don’t worry, we have you covered. Here are November’s top blog posts to help you start out the New Year on the right foot.

How To Pumpkin Hack Your Small Business Marketing

Pumpkin hacking is all the rage in the online marketing community. No, it has nothing to do with cutting up your leftover gourds into a thousand pieces. It has everything to do with optimizing your efforts and focusing on the tactics that work. Think “impugn and evolve.” Want to learn how to pumpkin hack your 2015 marketing campaigns? Check out this post.

The Fight of the Century: Brick-And-Mortar vs. E-Commerce

Okay, so maybe it’s not exactly the fight of the century, but it certainly has been a hot topic in small business in recent years. There’s no denying that e-commerce is a force to be reckoned with, but brick-and-mortar shops are not down for the count just yet. Some experts would argue that brick-and-mortar has distinct advantages that online shops will never be able to compete with. Others believe that having a combination of both is the only way to pack a one-two punch against big-box competitors. Where do you weigh in on the debate? Read more here.

Building a Foundation for Business Growth

Business growth is often synonymous with business success, but it is possible to grow too fast too quickly. Sounds like a great problem to have, right? Wrong! Growing quickly without a solid foundation to support your growth can be just as detrimental as staying stagnant. Some may argue that it’s even worse! It’s all about achieving a healthy balance and maintaining sustainable growth that will last long-term. We have some tips for achieving this in this post.

Everything You Need to Know About Social Media Advertising

If 2014 was the year of mobile, 2015 is most certainly the year of social media advertising. As our blog writer Matt so eloquently put, “social media has become that restaurant that doubles its prices and cuts its portions once everyone knows they’re popular.” Let’s face it, your customers are on social media, and these platforms know it – and are coming up with ways to make that work to their advantage. But if you’re planning on spending any of your budget on marketing in 2014, we highly recommend putting money towards advertising on social media. Read more on social media advertising here.

The Quick and Dirty 10-Item Checklist for Closing Out 2014 Finances

Closing out this year’s finances properly will save you a ton of headaches in 2015, especially if you’re anticipating the need to apply for business financing. While it might be a good idea to have an accountant look over your finances, we put together a quick checklist of 10 items that you need to address when closing out the year in this post.

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