Today may be Halloween, the spookiest day of the year. But, you want to know what’s even scarier? The holiday season is officially here.
Luckily, you still have a few weeks until the “official” season kickoff and biggest shopping weekend of the year (Black Friday, Small Business Saturday and Cyber Monday). This month, we covered topics to make sure that your small business is ready, willing and able to take on this holiday season in full force.
In case you missed it, here are some of our top blog posts from the month of October:
You, and every other small business owner across the country, is going to do some sort of marketing to try to get your piece of the $86 billion that Americans are predicted to spend during the holidays. Now’s your opportunity to let your business’s personality shine and come up with something clever that will make an impression on your customers. But, that’s much easier said then done. That’s why we showed you real world examples that these 7 business owners did to buck the holiday marketing trend and really get noticed in this post.
You may be salivating at the thought of all the money the holidays will surely bring in for your small business. This is the busiest time of year for your business, after all. And while the extra cash flow is great, the amount of stress it brings can have your employees saying “Bah Humbug” in no time. Anything that you can do to ease the holiday stress for your team will go a long way once the New Year starts. Check out our ideas for alleviating the stress for your employees here.
The best way to progress is to take a look back and learn from the events of the past and anticipate what the future might have in store. Remember last year when retail giants like Macy’s, Target and Toys “R” Us opened on Thanksgiving night? You can bet you’ll see a lot more similar stories this year! We took a look at the 2013 holiday season to help you in your preparation for this year in this post.
Cyber Monday is increasingly becoming a force to be reckoned with, second only to Black Friday in terms of holiday transactions – and the gap is closing more and more each year. In 2013, Cyber Monday saw a 170 percent lift over the average transaction rate, and you can bet that this year, that number is going to rise. As holiday shoppers are moving online, it is mission critical that your website is functioning properly when Cyber Monday rolls around. Preparation is key, and we cover the basics here.