As a beauty salon owner, you might be surprised by how much a social media strategy can strengthen your business. Social media is a great branding tool for small business owners, and using it properly can give you an advantage over your competitors.
Here are a few social media strategies for your hair salon to implement as well as some social media mistakes to avoid.
First and foremost, you will want to identify which social media platforms are best for your business. Some social media platforms like LinkedIn are more focused on B2B audiences while others like Facebook and Instagram are more image-based and focused on general interests.
Because you can (and should) use images and visuals to promote your services, consider social media platforms that make it easy to share images such as Facebook, Instagram, and Pinterest when creating your hair salon’s social media strategy. Just answer this question: “which social media platforms are my customers more likely to visit?”
According to eBiz, the top social media platforms right now are Facebook, YouTube, Twitter, and Instagram. Therefore, it’s likely that your customers are on at least one of these sites, making them a great place to start.
If you’re still unsure, go ahead and ask them. But be selective and set up profiles only on the social media networks that make the most sense for your business. You can always expand to other platforms later. The last thing you want to do is create a profile on a lot of social media sites as part of your social media strategy and find that you can’t keep up with all of the posts.
When someone searches for a business online (which happens a lot according to one Yelp survey that found that 85 percent of consumers go online when looking for a local business), generally the company’s website and social media profiles show in the search results. Because of this, it’s important to optimize your social media profiles and ensure that they show your hair salon in the best light possible.
Additionally, be sure that existing and potential customers can easily find the information that they might be looking for, such as your hair salon’s phone number, address, and a list of services. The easier you make it for them to choose you as their beauty service provider, the more likely it is that’s exactly what they’ll do.
Make sure all of your information is the same on every social media site, too. If your social media profiles are inconsistent across different platforms with mismatching profile pictures and different phone numbers, then a potential customer might pass on your salon because they might see you as unorganized or unprofessional.
Your social media posts should provide information or photos that are related to your hair salon and appeal to your audience. Post beauty and hair care advice, lazy-girl hair hacks and quick styling tips.
Whatever you decide to post on your social media profiles, keep your content relevant and encourage engagement. Therefore, unless your hair salon accepts furry four-legged customers, steer clear of loading up your social media profiles with pictures and stories about animals. As cute as they can be, they don’t belong in your beauty salon. There are other things more relevant to your salon business which you can post to attract customers as part of your social media strategy.
Better yet, post before-and-after pictures of your clients’ new hairstyles to showcase what your talented stylists can do. If you choose YouTube as one of your posting platforms, get 360 degree shots of your clients followed by a quick interview of them gushing about just how great you are.
Take the time to interact with your followers on social media as well: thank them for following you, answer their questions and join relevant conversations. Let them know that you care about them beyond the point when they walk out your hair salon’s door. Your loyalty to them will inspire their loyalty to you, making this an important part of your social media strategy.
People love free stuff. Contests and giveaways are not only great for customers because they can win a prize, but they’re also one of the easiest, fastest ways to get noticed by potential clients on social media.
For the best marketing-related results, promote giveaways that require users to “like,” “follow” or “share” your social media account. Some might “unlike” or “unfollow” when the promotion ends, but there will be plenty who are interested enough to continue following you.
Creating contests where people can upload their own photos and accumulate “likes” is another great way to promote your business while increasing social engagement.
Consumers need to be able to look at your website and social media profiles and have a clear understanding of who you are and what you do. Posting pictures or articles that are irrelevant to your hair salon will confuse your clients, old and new.
Don’t confuse things by listing your business as a beauty salon and only post cooking recipes and cat videos. Instead, focus primarily on your staff in action and customer results pics as a part of your hair salon’s social media plan.
People want to be heard. Before, there were suggestion boxes; now, there is social media. When people have a problem or concern, they take it to social media – Twitter, Facebook, online reviews (the top review sites include Google My Business, Facebook, and Yelp). It’s a small business advantage to have the opportunity to engage and respond to customers online.
Not taking the time to respond to customers can lead to a negative outlook on your business. Clients might be upset with a product or service and spread their negative opinions to their friends or family without you having a chance to fix the problem.
While you might think you’re doing your customers a favor by offering deals, constantly flooding their inboxes and newsfeeds with endless promotions, this can push people away. No one wants to be hounded or feel like they’re just getting products shoved in their faces. When it comes to devising the best social media strategy for your busy hair salon, let your clients do the majority of the talking for you. Before posting, ask yourself if your post truly adds value.
As you can see, many of these social media strategies and tactics can be double-edge swords. They can work wonders if implemented correctly, but can also turn into huge headaches if you don’t take the time to research social media best practices and avoid common mistakes.
In short: Find the most relevant social media networks for your hair salon and include them in your social media plan. Then post unique, engaging content without being overly promotional or annoying. And no one expects you to be a social media marketing expert; so if you’re feeling overwhelmed, consider hiring a professional or outsourcing your social media marketing.
Most importantly, treat your business’ social media followers with the same respect you would give a customer sitting in your beauty salon and you will do just fine.