Summer is in full swing! For some seasonal companies, that means an influx of business. Store volume is high and sales couldn’t be better. For other businesses, summer is a slow period where they struggle to reach their monthly goals. Whether your store’s activity is extremely high or extremely low, here is a summer checklist for small businesses that includes a few things that your business should focus on during the summer months.
If Your Summer is Busy:
Monitor Trends – The summer season is very fast-paced. People are in and out of places, traveling with families and for business because the weather permits it. However, if you can keep up with the summertime trends, you will be set. Take notice of what other marketing campaigns are focusing on and make a note of what angles really work for you. In the later months and seasons, you might be able to recycle some of these trends.
Build Your Network – If business is great during the summer months, then that probably means that people like what you have to offer. If they like it now, there’s a good chance that they’ll like it later. Create contacts and build relationships with customers and potential business partners as they visit your store in order to secure business during the upcoming slow periods. If you keep customers happy, their loyalty will lie with you in the good and bad times. Start working on building a mutual relationship now while you have them interested.
Get “Summery” with Your Marketing Content – When you realize that the content you promote on your business website and marketing campaigns during summer is different from your regular content, you may begin to attract more business. You want to fit in with the crowd by keeping your content relevant, but you want to differentiate yourself by grabbing people’s attention and evoking emotions. Keep in mind that your content needs to be easy to read, with more graphics and less text.
If Your Summer is Slow:
Update Your Social Media – Social media is hot. It’s a business necessity. But a lot of times, companies jump into the social media world just because it’s the thing to do. Business owners may not take the time to understand the real power of social media and how to effectively utilize it. Take advantage of your small business' slow summer months to really get with the times and see what’s trending. But just because a new tactic is trending, doesn’t mean it will work for you. Every business is different, so adjust to what aligns with your market and goals.
Prepare a Marketing Plan for Your Busy Season – If your slow months are during the summer, more than likely, that means your busy months are during the fall and winter holidays. With some down time in the summer, you can start planning for the busy season. Look at last year’s business trends and see how technology has been advancing. Maybe there was something about your marketing tactics that could have been better. Now is the time to take a look at what’s new and what can be incorporated into your old ways.
Touch Base with Top Clients – One of the first thoughts that come to mind when thinking of summer is backyard BBQ’s. Some might think that organizing get-togethers and parties are the last thing a business owner should be doing when the company is going through a slump. If you aren’t using them to your advantage, then it’s true. Turn summer get-togethers into business meetings by inviting existing and potential clients. It’s important that you keep in touch with your customers and clients and that you also show them you are a human being above any kind of businessman or salesman.
The summer season can mean a lot of business or hardly any. Either way, there are some things that you can do to make use of your time in order to keep your small business ahead of the game during the summer.