You’ve seen the articles and heard the advice that as a small business owner, you should be on social media. Each platform has its benefits, but Twitter in particular can be especially advantageous in building a community for your small business. Not only that, but Twitter allows you to easily connect to others who share similar interests or who may be experiencing similar problems. But you’ve heard all this already.
What these articles may not have told you is how to find the companies and individuals that can be of the most benefit to you, regardless of your industry. So, we took it upon ourselves to put together a list, in no particular order, of 10 people (or Tweeps) that every small business owner should be following.
Who: Amy Cosper
Bio: Editor-in-Chief, Entrepreneur Magazine, Ducatista, runner, ‘trep enthusiast
Why you should follow her: Entrepreneur magazine is a must read for entrepreneurs at any stage, whether you are just starting your business or have been running your own business for quite some time. So, it’s kind of a no-brainer that Amy’s twitter feed is full of tips, links to great resources and inspiring quotes for any business owner.
Who: Matt Wilson
Bio: Looking to help every young entrepreneur on the planet! Via @Under30CEO Adventurer in Residence at Under30Experiences
Why you should follow him: Under30CEO is one of my favorite resources for young business owners. The content they share is not only relevant, but it’s presented in a way that isn’t cut, dry and boring. Matt not only shares this content, but he also shares pictures from his adventures with Under30Experiences. Beautiful pictures and useful information? Can’t beat that!
Who: Rieva Lesonsky
Bio: CEO GrowBiz Media & SmallBizDaily.com. Small business advocate, journalist, best-selling author. Former editorial director of Entrepreneur magazine (20+ yrs).
Why you should follow her: I first learned about Rieva after attending a Google+ hangout that she moderated during Small Business Week, and now I can’t believe that I wasn’t following her sooner. Her 20+ years as editorial director of Entrepreneur magazine alone makes her a credible source for all things small business. If Rieva shares an article, I assure you, it’s definitely worth taking a look.
Who: Anita Campbell
Bio: Tweets from the Small Business Trends community and its CEO, Anita Campbell. Also, CEO of @BizSugar. A Forbes Top Influential Woman for Entrepreneurs.
Why you should follow her: As her bio says, Anita is the CEO of both Small Business Trends and of Biz Sugar. In other words, she’s kind of a big deal. The content she shares covers a wide spectrum of topics, from how to increase traffic to your blog to resources on project management. Most of the articles she shares are actionable, so you’ll definitely take away some tips that you can implement in your own business.
Who: Ezra Klein
Bio: Blogger/columnist for Washington Post, columnist for Bloomberg View, contributor to MSNBC. Eater of food. Hater of filibuster. Lover of charts.
Why you should follow him: For those who aren’t familiar, The Washington Post’s Wonkblog covers economic and domestic policy. As a blogger for the Wonkblog, Ezra definitely has his finger on the pulse for news in these sectors that could affect small business owners across the country.
Who: Kim Garst
Bio: CEO, Entrepreneur, Social Media Branding Strategist, Mentor to Business Owners. Forbes TOP 10 Social Media Influencer. Love God, family & hockey!
Why you should follow her: The smiley face at the end of her name alone should show you the tone of the tweets you can expect to see if you follow Kim’s Twitter feed. Kim is a well-respected woman in the world of social media, and her posts breakdown the nuances of social media platforms without talking down to the reader. I highly recommend following Kim, both for those relatively new to social media as well as seasoned social veterans.
Who: Neil Patel
Bio: I’m an entrepreneur, investor, advisor and blogger. I have started two SaaS analytics companies, @CrazyEgg and @KISSmetrics with @hnshah
Why you should follow him: One of my personal favorites, Neil’s twitter-feed is full of information to grow your business’s presence online. In full disclosure, I’m an avid reader of both the KISSmetrics blog as well as Neil’s personal blog, Quick Sprout, so maybe my opinion is a bit biased. But, that said, I think that the content Neil shares is very actionable, with something for business owners of every skill level.
Who: Guy Kawasaki
Bio: Advises Motorola. Author of APE: Author, Publisher, Entrepreneur. Former chief evangelist of Apple. My tweets are repeated 4 times to reach all timezones.
Why you should follow him: Guy Kawasaki is another one of my personal favorites. In addition to sharing excellent resources, he also shares a ton of photos and videos that will keep you entertained when you are in need of a mind-break. Also, I love the concept of repeating tweets 4 times to make sure that all timezones are reached. If you are trying to reach customers in multiple timezones, this is a great tip to employ in your own campaigns.
Who: Peter Shankman
Bio: Dad, husband, author, angel investor, marketer, TEDx speaker, @Dell Entrepreneur-in-Residence, NASA advisor, HARO Founder. Ironman. Skydiver.
Why you should follow him: Peter knows his stuff. He’s a serial entrepreneur and angel investor who, according to his biography “sold a few companies to much larger companies.” Basically, he understands business. If that’s not enough for you, he always posts great pictures. So if you are a business owner who enjoys a good cat picture, Peter Shankman is the guy to follow.
Who: Melinda Emerson
Bio: Forbes #1 Influential Woman for Entrepreneurs, Host #SmallBizChat, Author Become Your Own Boss in 12 Months. Expert: Start-up, Social Media & Reinventing a Biz
Why you should follow her: To get the #1 spot of any Forbes list is an amazing feat. To be ranked as the #1 Influential Woman for Entrepreneurs is impressive, to say the very least. The handle “Small Biz Lady” couldn’t be more fitting for Melinda. Many of her posts have actionable information for business owners. She also hosts #SmallBizChat every Wednesday from 8-9 pm ET, something I highly recommend any small business owner check out!